- this allows search engines to find us quickly and rank us well.
- in here are several of the "15 spokes" I discuss throughout our consultations.
- earning a "good reputation" with the major search engines such as google, yahoo and msn, will see the site in good stead for many years.
- basically we write the site to google specifications and that opens many doors on the net.
 

Quality guidelines - basic principles

- make pages for users, not for search engines.
- don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
- avoid tricks intended to improve search engine rankings.
- a good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you.
- another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?
 

Design and content guidelines

- make a site with a clear hierarchy and text links.
- every page should be reachable from at least one static text link.
- offer a site map to your users with links that point to the important parts of your site.
- if the site map is larger than 100 or so links, you may want to break the site map into separate pages.
- create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- try to use text instead of images to display important names, content, or links.
- most site crawlers do not recognize text contained in images.
- make sure that your TITLE and ALT tags are descriptive and accurate.
- check for broken links and correct HTML.
- keep the links on a given page to a reasonable number (fewer than 100)